As
professional fundraisers, a primary objective is to cost-effectively increase
fundraising income progressively. We call this ‘fundraising development’.
A
cursive assumption many boards and CEOs make is that we [the Fundraising
Manager / Director] will affect fundraising programs and systems to change the
charity’s very fundraising dynamic, and be able to
do so with minimal additional investment in the ‘development function’
or even in us!
That’s why we need to be heard, to enable us to
articulate the need for fundraising investment long-term.
But
how do you articulate that in language that will be heard by your line manager,
CEO and Board?
What
is your strategic fundraising plan, how do you develop it, how do you present
it with impact, and be listened to?
That requires leadership
skills, not just fundraising or fundraising management skills.
This new
all day workshop specifically for Fundraising Managers and Directors aims to help
you focus on developing your
strategic fundraising planning and leadership skills and is co-facilitated by
Peter Dalton FFIA CFRE, Director, fundraisingfutures, and Sharon Hillman FFIA, Director of
Fundraising, Austin Health / Olivia Newton-John Cancer & Wellness Centre
Appeal.
OUTLINE OF THE DAY
Session 1 (Peter
Dalton)
Overview of
Fundraising Management & Leadership Principles & Practice
- Common
elements of ‘great’ fundraising organisations and fundraising teams
- Key
stakeholder identification, management and enlistment
Workshop 1
Identify fundraising
management strengths and weaknesses at your NFP
Session 2 (Peter
Dalton)
Case Study: Austin
Health 2002 - 2007
- Fundraising
greenfield site development - planning, management and stakeholder development
- The
capital campaign leadership dynamic
Workshop 2
Identify best
practice fundraising management & leadership principles, Austin Health 2002
- 2007
Session 3 (Sharon
Hillman)
Case Study: Austin
Health 2007 - 2015
- Managing
CEO and Board expectations
- Planning,
budgeting and managing a step up in Austin Healths fundraising and fundraising
team development
Workshop 3
Identify best
practice fundraising management and leadership principles, Austin Health 2007
- 2015
Session 4
Brainstorm … fundraising management and
leadership for your professional development